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Channel: Sarah Stasik – State of Digital Publishing
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The Ultimate Guide To Local Advertising

Marketers spent more than $7 billion on digital local advertising in 2016, and experts predict that figure will grow by an additional $3 billion between 2017 and 2021. We’ve packed this user-friendly...

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Your Guide To Retargeting Online

The average website converts at the rather unimpressive rate of just 2 percent. For many businesses, this means a depressing loss of business as customers migrate elsewhere, but savvy brands know that...

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Paid Search Advertising Guide

Marketers doled out an estimated $83 million for paid search advertising in 2016 – and experts predict that figure to jump to $92.4 million in 2017. Remember that content – in your ads, on your social...

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The Definitive Guide To Social Media Advertising

We really like social media advertising because it’s easy to integrate into existing content marketing and community-building efforts. When handled correctly, social media advertising looks and feels...

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What Is Native Advertising, Anyways?

Marketers shell out as much as $200,000 for a native ad campaign on a high-tier website – and there’s a reason why sites command such high prices. Learn more about the factors behind native...

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What You Need To Know About Programmatic Advertising

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use...

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The Complete Guide To Display Advertising

When simple text ads don’t effectively express your marketing messages, you might consider turning to display advertising. Display advertising lets you quickly share information with your target...

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The Ultimate Guide To Mobile Advertising

It’s no secret that we think building natural relationships with your readers, audience or consumer base is critical to digital publishing success. One great complement to trustworthy, interesting...

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The Definitive Guide To Online Video Advertising

Marketing forums are packed with tips about online video advertising, but some user-provided suggestions are inaccurate or misleading. Our detailed guide to online video advertising makes it a cinch to...

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What Is Digital Publishing?

What is digital publishing? You may think of it as Ebooks, or maybe blogs, but you’d be surprised as to the forms digital media, and digital publishing, can take. Digital publishing started with the...

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What You Need To Know About Social Media Distribution

Changes in social distribution trends, particularly on Facebook, between 2014 and 2017 indicate that trustworthy content and varied publishing mediums are both positive factors in driving engagement...

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What is OTT (Over-The-Top)?

This is another post demystifying technical terms in digital media publishing.   What is OTT?  The term “over-the-top” has quickly become the signature buzzword in entertainment to describe film and...

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The Ultimate Guide To Local Advertising

Marketers spent more than $7 billion on digital local advertising in 2016, and experts predict that figure will grow by an additional $3 billion between 2017 and 2021. We’ve packed this user-friendly...

View Article


Your Guide To Retargeting Online

The average website converts at the rather unimpressive rate of just 2 percent. For many businesses, this means a depressing loss of business as customers migrate elsewhere, but savvy brands know that...

View Article

Paid Search Advertising Guide

Marketers doled out an estimated $83 million for paid search advertising in 2016 – and experts predict that figure to jump to $92.4 million in 2017. Remember that content – in your ads, on your social...

View Article


The Definitive Guide To Social Media Advertising

We really like social media advertising because it’s easy to integrate into existing content marketing and community-building efforts. When handled correctly, social media advertising looks and feels...

View Article

What Is Native Advertising, Anyways?

Marketers shell out as much as $200,000 for a native ad campaign on a high-tier website – and there’s a reason why sites command such high prices. Learn more about the factors behind native...

View Article


What You Need To Know About Programmatic Advertising

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use...

View Article

The Complete Guide To Display Advertising

When simple text ads don’t effectively express your marketing messages, you might consider turning to display advertising. Display advertising lets you quickly share information with your target...

View Article

The Ultimate Guide To Mobile Advertising

It’s no secret that we think building natural relationships with your readers, audience or consumer base is critical to digital publishing success. One great complement to trustworthy, interesting...

View Article
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Browse latest View live




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